Gisele Bündchen’s career continues to flourish and reach new heights, solidifying her status as a renowned and successful supermodel.
Gisele Bündchen is the face of Frame’s spring 2024 campaign, showcasing the brand’s denim collection in a series of effortlessly chic images. Unveiled on Thursday, the campaign features the supermodel, 43, wearing Frame’s Le Jane jeans and a white bralette, exuding a relaxed yet captivating charm.
Erik Torstensson, Frame’s co-founder and creative director, captures Gisele Bündchen’s laid-back elegance in the campaign images, depicting her lounging on a carpet and bed with a natural, unposed charm.
In a playful pose, Gisele elevates her leg, highlighting the fit of the light-wash Le Jane jeans ($288) and showcasing her toned abs against the backdrop of her stretchy white bralette, creating a chic and relaxed ensemble.
Gisele showcases the versatility of Frame’s collection, effortlessly transitioning between looks: pairing Le Jane jeans with a white tank and later with white shorts, and debuting a new blue sweatshirt with an “LA California” graphic. She also models an oversized navy blazer and trousers, stylishly pairing them with the same white tank. A striking black-and-white image features her with slicked-back hair and chunky platform shoes, exuding a chic and professional vibe.
Gisele, with her iconic blonde locks flowing freely, embraces a soft, natural makeup look that aligns with the effortless vibe of Frame’s campaign. This partnership marks her second collaboration with Frame, following her topless appearance in the brand’s winter 2023 ads last autumn.
Gisele, known for her stunning looks and high-fashion career, recently took a break from the spotlight to spend quality time with her loved ones in Brazil. She shared a heartwarming photo on Instagram with her parents and five sisters, showcasing the importance of family and warmth beyond the glamorous facade of the fashion world.
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