Kim Kardashian, known for her high-profile relationship with Kanye West and various other ventures, has also established herself as a successful entrepreneur. However, her latest business endeavor has raised some eyebrows and is being met with skepticism.
Couples can spice up their Valentine’s Day with a new risqué option.
In 2019, Kim Kardashian launched Skims, a shapewear and clothing brand that promotes body positivity and inclusivity, which has grown to be valued at around $4 billion. With a focus on women’s clothing, Skims is poised to capitalize on the Valentine’s Day market.
Skims has relaunched their online shop with a Valentine’s Day theme, featuring Lana Del Rey as the brand’s model. Among the unique items available is an edible bra and thong, a bold and playful offering that takes the concept of “consumable fashion” to a new level.
For just $58, couples can add a sweet twist to their intimate activities with Skims’ edible lingerie. Made from sugary treats like candy hearts, this playful lingerie comes packaged in a pink gift box, offering a unique and indulgent experience for the couple who dare to try it.
This innovative concept is priced comparably to traditional underwear, making it an attractive option for adventurous couples. As the company releases its profit and loss statements, we’ll witness how well this unconventional product fares in the market, potentially paving the way for new experiential offerings in the lingerie industry.
Due to its affordable pricing, commitment to inclusivity, and adaptability for various body shapes, Skims earned a spot on TIME’s prestigious list of 100 Most Influential Companies of 2022, a remarkable achievement that highlights the brand’s impact and innovation in the industry.
Skims has made a significant impact by offering a vast range of sizes, from XXS to 5XL, and nine diverse shades to cater to various skin tones and races, fostering inclusivity and diversity. Recognizing the need for gender-neutral options, Skims expanded into men’s wear in October 2023, introducing a comprehensive line of undergarments, tees, socks, and tank tops, acknowledging the brand’s commitment to inclusivity and broadening its scope to meet the needs of all individuals, regardless of gender.
“We’ve seen a significant presence of men on our site, with 20% of our traffic and 10% of our customer base comprising males, which translates to around 50 million men visiting our platform in recent months,” Jens Grede revealed to GQ.
“I was craving more variety in my wardrobe, as I had been relying on just one T-shirt for too long and was feeling a bit exhausted by the lack of options.“
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